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25 days ago
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Performance Marketing Manager


Jagex Ltd
Location: Cambridge
Job type: Permanent
Category: Management Jobs
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Important note:

To our wonderful friends and followers around the world, Jagex is not pausing its search for the most talented people to join its ranks. We’re a successful, robust and growing business, after all.

In light of the current situation concerning coronavirus, we have already made changes to the way we recruit, and of course are mindful of following all necessary processes to ensure the safety of our staff and anyone we might come into contact with.

Jagex has switched to working almost entirely remotely, and in line with that our recruitment and selection process has moved to an entirely remote one with video calls being the preferred method of interview.

Our hiring managers are engaged, we are well-prepared and we sincerely look forward to talking to you soon. Our team of expert recruiters will be in touch with you to talk you through the process and changes and what to expect.

So, don’t delay, get that application in today!

Company Overview:

A leader in creating deep and engaging experiences on PC and mobile, Jagex was founded in 2001 and is today one of the UK’s biggest and most respected video game developers and publishers.

Famed for its flagship MMOs RuneScape and Old School RuneScape, Jagex has welcomed more than 260million player accounts to its world and created a $1bn lifetime franchise revenue. Today the RuneScape franchise exists beyond running games in live operations; our titles are living games that connect and inspire millions of players, with content and experiences both inside and outside of inexhaustible game worlds.

Both RuneScape and Old School RuneScape, on PC and mobile, offer ever-evolving, highly-active worlds and our community-focussed development ethos empowers players to have a real say in how each game is shaped.

Jagex is expanding and extending its portfolio with fresh franchise titles, new IP and, in 2018 launched Jagex Partners, delivering third-party publishing and operational services exclusively for the living games of the future.

Jagex employs more than 400 people at its Cambridge headquarters and is on the hunt for talented people to work across the business to help the company to achieve yet another year of record growth and player satisfaction.

Job Purpose

The Publishing team are the owners of the global brand and marketing strategy for the RuneScape franchise. We define the product positioning, developing the landscape for commercial release, enthuse and excite players about the new addition to the Jagex games’ portfolio. Setting KPIs – revenue, players, retention, acquisition, market share, etc. – and achieving them.

As Performance Marketing manager, you will be responsible for the planning & execution of Performance Marketing campaigns for one of our games. You will work closely with many internal teams including Analytics, Data Science & Engineering (ADSE), Game Development, Game Technology, Product Marketing, Creative Services & more. You will be responsible for achieving success against clearly defined KPIs through effective paid marketing activities.

Key Duties

* Build, optimise & scale digital Marketing campaigns to deliver on a rage of key objectives including ROAS, sign ups & returning users
* Utilise a range of channels including paid social, search, display & CPA Networks
* Develop & deliver best in class digital marketing campaigns & forecasts through close collaboration with internal teams including product marketing, analytics, creative & product development
* Implement & review continuous A/B testing of creative/targeting/bidding strategies to maximise performance
* Oversee A/B testing of landing pages, App Stores & other early funnel user experiences
* Work with our dedicated Analysts to review & report on campaign performance
* Highlight key learnings from ongoing experimentation and help to develop best practices for campaigns & creative
* Monitor campaigns to ensure media spend is on track against monthly, quarterly & annual budgets
* Develop & maintain close relationships with key partners including Facebook, Google, Apple, Snapchat & more
* Establish new relationships with upcoming or untested partners

Essential Requirements

* 3+ years’ experience in performance focused Digital Marketing having managed significant budgets (7 figures annually minimum)
* Demonstratable success in improving the ROAS & scale of Digital Marketing investments
* Analytical mindset with strong abilities in compiling and analysing performance data
* Knowledge of how to operate & maximise the effectiveness of various Digital Marketing channels in a cross-platform environment
* Experience of data-driven decision making & A/B testing
* Strong proficiency in excel with additional knowledge of SQL preferred
* Experience with improving effectiveness of landing pages/app store pages
* Experience of developing strong relationships with advertising partners leading to tangible benefits
* Expertise in planning & presenting Digital Marketing campaigns
* Experience with web and mobile Analytics & Attribution platforms e.g Google Analytics, AppsFlyer, Adjust etc
* Results-oriented with an attention to detail
* Experience working within the gaming industry

Company Benefits:

- Flexible Working

- Bonus Scheme

- Private Health Care

- Gym Membership

- Generous Pension Contributions

- Life Insurance

- Free Cycle Repair

- Income Protection

- Dental Plan

- Free Fruit and Drinks

- Subsidised Canteen

Feel like you fit this role, but don’t meet all the requirements? We strive for fresh perspectives, so as long as you can demonstrate how your attitude and other abilities might make up for any gaps we would welcome your application!

Jagex are an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, marriage or civil partnership, pregnancy or maternity, religion or belief.

Apply for this job
Important note:

To our wonderful friends and followers around the world, Jagex is not pausing its search for the most talented people to join its ranks. We’re a successful, robust and growing business, after all.

In light of the current situation concerning coronavirus, we have already made changes to the way we recruit, and of course are mindful of following all necessary processes to ensure the safety of our staff and anyone we might come into contact with.

Jagex has switched to working almost entirely remotely, and in line with that our recruitment and selection process has moved to an entirely remote one with video calls being the preferred method of interview.

Our hiring managers are engaged, we are well-prepared and we sincerely look forward to talking to you soon. Our team of expert recruiters will be in touch with you to talk you through the process and changes and what to expect.

So, don’t delay, get that application in today!

Company Overview:

A leader in creating deep and engaging experiences on PC and mobile, Jagex was founded in 2001 and is today one of the UK’s biggest and most respected video game developers and publishers.

Famed for its flagship MMOs RuneScape and Old School RuneScape, Jagex has welcomed more than 260million player accounts to its world and created a $1bn lifetime franchise revenue. Today the RuneScape franchise exists beyond running games in live operations; our titles are living games that connect and inspire millions of players, with content and experiences both inside and outside of inexhaustible game worlds.

Both RuneScape and Old School RuneScape, on PC and mobile, offer ever-evolving, highly-active worlds and our community-focussed development ethos empowers players to have a real say in how each game is shaped.

Jagex is expanding and extending its portfolio with fresh franchise titles, new IP and, in 2018 launched Jagex Partners, delivering third-party publishing and operational services exclusively for the living games of the future.

Jagex employs more than 400 people at its Cambridge headquarters and is on the hunt for talented people to work across the business to help the company to achieve yet another year of record growth and player satisfaction.

Job Purpose

The Publishing team are the owners of the global brand and marketing strategy for the RuneScape franchise. We define the product positioning, developing the landscape for commercial release, enthuse and excite players about the new addition to the Jagex games’ portfolio. Setting KPIs – revenue, players, retention, acquisition, market share, etc. – and achieving them.

As Performance Marketing manager, you will be responsible for the planning & execution of Performance Marketing campaigns for one of our games. You will work closely with many internal teams including Analytics, Data Science & Engineering (ADSE), Game Development, Game Technology, Product Marketing, Creative Services & more. You will be responsible for achieving success against clearly defined KPIs through effective paid marketing activities.

Key Duties

* Build, optimise & scale digital Marketing campaigns to deliver on a rage of key objectives including ROAS, sign ups & returning users
* Utilise a range of channels including paid social, search, display & CPA Networks
* Develop & deliver best in class digital marketing campaigns & forecasts through close collaboration with internal teams including product marketing, analytics, creative & product development
* Implement & review continuous A/B testing of creative/targeting/bidding strategies to maximise performance
* Oversee A/B testing of landing pages, App Stores & other early funnel user experiences
* Work with our dedicated Analysts to review & report on campaign performance
* Highlight key learnings from ongoing experimentation and help to develop best practices for campaigns & creative
* Monitor campaigns to ensure media spend is on track against monthly, quarterly & annual budgets
* Develop & maintain close relationships with key partners including Facebook, Google, Apple, Snapchat & more
* Establish new relationships with upcoming or untested partners

Essential Requirements

* 3+ years’ experience in performance focused Digital Marketing having managed significant budgets (7 figures annually minimum)
* Demonstratable success in improving the ROAS & scale of Digital Marketing investments
* Analytical mindset with strong abilities in compiling and analysing performance data
* Knowledge of how to operate & maximise the effectiveness of various Digital Marketing channels in a cross-platform environment
* Experience of data-driven decision making & A/B testing
* Strong proficiency in excel with additional knowledge of SQL preferred
* Experience with improving effectiveness of landing pages/app store pages
* Experience of developing strong relationships with advertising partners leading to tangible benefits
* Expertise in planning & presenting Digital Marketing campaigns
* Experience with web and mobile Analytics & Attribution platforms e.g Google Analytics, AppsFlyer, Adjust etc
* Results-oriented with an attention to detail
* Experience working within the gaming industry

Company Benefits:

- Flexible Working

- Bonus Scheme

- Private Health Care

- Gym Membership

- Generous Pension Contributions

- Life Insurance

- Free Cycle Repair

- Income Protection

- Dental Plan

- Free Fruit and Drinks

- Subsidised Canteen

Feel like you fit this role, but don’t meet all the requirements? We strive for fresh perspectives, so as long as you can demonstrate how your attitude and other abilities might make up for any gaps we would welcome your application!

Jagex are an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, marriage or civil partnership, pregnancy or maternity, religion or belief.

Apply for this job
Apply on company site

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