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5 days ago
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Marketing Manager - Transport


PA Consulting Group
Location: London
Job type: Permanent
Sector: Highways & Transport
Category: Management Jobs
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Job Description

Bringing Ingenuity to Life

Ingenuity demands a different perspective, seeking inspiration in surprising places. At PA, we combine innovative thinking and breakthrough technologies to create a positive human future in a technology-driven world.

With a global network of FTSE 100 and Fortune 500 clients, we’ll offer you unrivalled opportunities for growth and the freedom to excel. Combining strategies, technologies and innovation, we turn complexity to opportunity and deliver enduring results, enabling you to build a lasting career.


Become part of the team

An exciting opportunity for a rising marketing star, this role is integral to delivering best practice market activation to PA’s growing Transport sector. The successful candidate will be responsible for translating business strategies into marketing campaigns and initiatives, to drive sector growth.
Working across a global commercial Marketing function and in direct partnership with the Transport consulting team, this is a launchpad role for a creative and data-driven field marketer, looking for their next step in their career.

Key responsibilities:
• Work in conjunction with the Transport Marketing lead to deliver integrated, multi-channel campaigns that align with sector priorities to achieve business results.
• Play a leading role in creating and delivering best-in-class, issue-based Transport campaigns, in line with sector objectives
• Develop and deliver first class brand and lead generation opportunities via a range of marketing channels, including events, digital and PR
• Lead the ongoing development of the web and social media presence for the Transport sector, and key spokespeople within the team
• Develop and optimise the Transport sector’s email campaign activation, newsletter and nurture activities
• Manage the development of sector specific content – across a range of media, including PR, Web, Social and research-based reports, articles and blogs
• Reinforce the firm’s master brand across all projects and campaigns by overseeing the content creation process
• Collaborate with the network of Centre of Excellence colleagues and wider marketing team to enable successful deployment of campaign activity
• Maintain up-to-date knowledge on Transport trends, issues and market insights
• Track, measure and analyse all Transport marketing activity to identify areas for uplift and improvement

You will work hand in hand with:
• Transport Marketing Lead – your line manager and key interface between Transport sector strategy, key stakeholders and wider Marketing resources
• Transport consulting team – from Partner to Consultant Analyst, your role will be to advise, support and engage the consulting team across the sector, globally
• A diverse team of marketing experts to design and deliver marketing activity in line with best practice
• External suppliers and agencies, working with us to deliver on our objectives.

Job Requirements

What we're looking for

This role requires an inquisitive and resilient team player, focused on delivering outstanding results in a fast-paced professional services firm. The successful candidate will be required to build strong relationships with key stakeholders and collaborate closely with functional team members to get the best from a busy group. An interest in Transport, in particular Aviation, Rail and/or Road and Urban Transportation is ideal.
Success in this role will ensure the delivery of world-class marketing initiatives that deliver sustainable, measurable results for our Transport team. Success will be measured through a set of brand, digital and sales metrics across the Marketing funnel.

Position Requirements:
• Demonstrative experience in B2B digital marketing
• Ideally with previous experience in a professional services, technology services firm – or equivalent experience in a client-deliver/agency role
• Proven track record in delivering stellar results via integrated, multi-channel Marketing campaigns
• Solid understanding of digital marketing activation and optimisation
• Experienced in working in a fast paced, commercial environment
• Strong stakeholder and project management skills
• Results oriented and commercial mindset essential.



About PA Consulting Group

Benefits package at PA

• Private medical insurance
• Interest free season ticket loan
• 25 days annual leave with the opportunity to buy 5 additional days
• Company pension scheme
• Annual performance-based bonus
• Life and Income protection insurance
• Tax efficient benefits (cycle to work, give as you earn, childcare benefits)
• Voluntary benefits (Dental, critical illness, spouse/partner life assurance)

We believe that diversity makes us a stronger firm and look to employ people with different ideas, styles and skillsets. This diversity stimulates a rich, creative environment – one in which our people develop, and our clients enjoy enduring results. We’re committed to recruiting, promoting and rewarding our people solely based on their ability to contribute to PA’s goals, without regard to their sex, race, disability, religion, national origin, ethnicity, sexual orientation, age or marital status.

We welcome international applications, but we are unable to offer sponsorship for work permits, so you will need to have the full right to live and work in the UK. Unfortunately, your application will be automatically rejected if you do not have these rights.
Job Description

Bringing Ingenuity to Life

Ingenuity demands a different perspective, seeking inspiration in surprising places. At PA, we combine innovative thinking and breakthrough technologies to create a positive human future in a technology-driven world.

With a global network of FTSE 100 and Fortune 500 clients, we’ll offer you unrivalled opportunities for growth and the freedom to excel. Combining strategies, technologies and innovation, we turn complexity to opportunity and deliver enduring results, enabling you to build a lasting career.


Become part of the team

An exciting opportunity for a rising marketing star, this role is integral to delivering best practice market activation to PA’s growing Transport sector. The successful candidate will be responsible for translating business strategies into marketing campaigns and initiatives, to drive sector growth.
Working across a global commercial Marketing function and in direct partnership with the Transport consulting team, this is a launchpad role for a creative and data-driven field marketer, looking for their next step in their career.

Key responsibilities:
• Work in conjunction with the Transport Marketing lead to deliver integrated, multi-channel campaigns that align with sector priorities to achieve business results.
• Play a leading role in creating and delivering best-in-class, issue-based Transport campaigns, in line with sector objectives
• Develop and deliver first class brand and lead generation opportunities via a range of marketing channels, including events, digital and PR
• Lead the ongoing development of the web and social media presence for the Transport sector, and key spokespeople within the team
• Develop and optimise the Transport sector’s email campaign activation, newsletter and nurture activities
• Manage the development of sector specific content – across a range of media, including PR, Web, Social and research-based reports, articles and blogs
• Reinforce the firm’s master brand across all projects and campaigns by overseeing the content creation process
• Collaborate with the network of Centre of Excellence colleagues and wider marketing team to enable successful deployment of campaign activity
• Maintain up-to-date knowledge on Transport trends, issues and market insights
• Track, measure and analyse all Transport marketing activity to identify areas for uplift and improvement

You will work hand in hand with:
• Transport Marketing Lead – your line manager and key interface between Transport sector strategy, key stakeholders and wider Marketing resources
• Transport consulting team – from Partner to Consultant Analyst, your role will be to advise, support and engage the consulting team across the sector, globally
• A diverse team of marketing experts to design and deliver marketing activity in line with best practice
• External suppliers and agencies, working with us to deliver on our objectives.

Job Requirements

What we're looking for

This role requires an inquisitive and resilient team player, focused on delivering outstanding results in a fast-paced professional services firm. The successful candidate will be required to build strong relationships with key stakeholders and collaborate closely with functional team members to get the best from a busy group. An interest in Transport, in particular Aviation, Rail and/or Road and Urban Transportation is ideal.
Success in this role will ensure the delivery of world-class marketing initiatives that deliver sustainable, measurable results for our Transport team. Success will be measured through a set of brand, digital and sales metrics across the Marketing funnel.

Position Requirements:
• Demonstrative experience in B2B digital marketing
• Ideally with previous experience in a professional services, technology services firm – or equivalent experience in a client-deliver/agency role
• Proven track record in delivering stellar results via integrated, multi-channel Marketing campaigns
• Solid understanding of digital marketing activation and optimisation
• Experienced in working in a fast paced, commercial environment
• Strong stakeholder and project management skills
• Results oriented and commercial mindset essential.



About PA Consulting Group

Benefits package at PA

• Private medical insurance
• Interest free season ticket loan
• 25 days annual leave with the opportunity to buy 5 additional days
• Company pension scheme
• Annual performance-based bonus
• Life and Income protection insurance
• Tax efficient benefits (cycle to work, give as you earn, childcare benefits)
• Voluntary benefits (Dental, critical illness, spouse/partner life assurance)

We believe that diversity makes us a stronger firm and look to employ people with different ideas, styles and skillsets. This diversity stimulates a rich, creative environment – one in which our people develop, and our clients enjoy enduring results. We’re committed to recruiting, promoting and rewarding our people solely based on their ability to contribute to PA’s goals, without regard to their sex, race, disability, religion, national origin, ethnicity, sexual orientation, age or marital status.

We welcome international applications, but we are unable to offer sponsorship for work permits, so you will need to have the full right to live and work in the UK. Unfortunately, your application will be automatically rejected if you do not have these rights.
Apply on company site

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