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4 days ago
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Marketing Automation Specialist


Cisco
Location: London
Job type: Permanent
Category: Commercial Jobs
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Location:

London, England, United Kingdom

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Additional Location(s)

Krakow, Lisbon, Amsterdam

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Area of Interest

Marketing and Communications

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Job Type

Professional

*

Technology Interest

*None

*

Job Id

1244450


What You'll Do

We are seeking a high-energy Marketing Automation Specialist in the EMEAR region. This will include the use of email templates to create assets, list upload and optimization, building campaign IDs, A/B testing, execution of regional campaigns within the supported geo, and reporting.

You will get results across all digital channels and will be responsible for developing, optimizing and identifying growth opportunities for multi-touch email campaign strategies and execution. You will launch, test and measure new email programs while analysing journey data and performance. This position will develop and oversee best-in-class automation projects that support the execution of omnichannel, always-on, and personalized post-purchase journeys.

The key deliverables will be as follows:

* Analyze customer account status across offer-specific digital journeys and find opportunities to engage customers directly to improve their use of and experience with Cisco purchases
* Analyze which touch points are working/not working at an EMEAR level. Suggest & implement A/B testing on touch point improvements to enhance results. This includes:
* Verbiage changes
* User Interface/Design alterations (e.g. Click to Chat)
* Data science model suggestion testing & evaluation
* Define data automation requirements to optimise real-time digital experience that Cisco will use with our customers post-purchase
* Monitor program performance within assigned geography and conduct optimization activities based on results. Design and develop automated digital programs to deliver the right touch engagement based on regional business priorities
* Investigate how to unlock opportunities and grow wallet
*

Location:

London, England, United Kingdom

*

Additional Location(s)

Krakow, Lisbon, Amsterdam

*

Area of Interest

Marketing and Communications

*

Job Type

Professional

*

Technology Interest

*None

*

Job Id

1244450


What You'll Do

We are seeking a high-energy Marketing Automation Specialist in the EMEAR region. This will include the use of email templates to create assets, list upload and optimization, building campaign IDs, A/B testing, execution of regional campaigns within the supported geo, and reporting.

You will get results across all digital channels and will be responsible for developing, optimizing and identifying growth opportunities for multi-touch email campaign strategies and execution. You will launch, test and measure new email programs while analysing journey data and performance. This position will develop and oversee best-in-class automation projects that support the execution of omnichannel, always-on, and personalized post-purchase journeys.

The key deliverables will be as follows:

* Analyze customer account status across offer-specific digital journeys and find opportunities to engage customers directly to improve their use of and experience with Cisco purchases
* Analyze which touch points are working/not working at an EMEAR level. Suggest & implement A/B testing on touch point improvements to enhance results. This includes:
* Verbiage changes
* User Interface/Design alterations (e.g. Click to Chat)
* Data science model suggestion testing & evaluation
* Define data automation requirements to optimise real-time digital experience that Cisco will use with our customers post-purchase
* Monitor program performance within assigned geography and conduct optimization activities based on results. Design and develop automated digital programs to deliver the right touch engagement based on regional business priorities
* Investigate how to unlock opportunities and grow wallet
Apply

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